Hotel Alpenrot
A family-run mountain hotel whose website looked older than its newly renovated rooms.
- Hospitality & food
- Boutique mountain hotel
- Delivered in 2 working days
- Fictional sample project
The challenge
The website was over ten years old: slow on mobile, the booking option hidden three clicks deep, small photo galleries and an Impressum copied from a template.
The positioning brief
“We want to feel like a calm, premium retreat for couples — not a package-holiday hotel. Booking should be one tap away.”
Fictional sample project
What we changed
- 01
Design
Warm editorial palette, large-format room imagery and a serif headline system that feels like a travel magazine.
- 02
Structure
A booking button on every screen; rooms and packages merged into one clear path.
- 03
Speed
Lightweight static build, optimised images and no render-blocking scripts.
- 04
Legal
New Impressum, privacy policy and consent banner, designed to meet German requirements.
The full page, side by side
Scroll through both versions. On mobile, switch between them.
Results
Real metrics will be added once this sample is replaced by an actual client project.
- Lighthouse performance
- [PLACEHOLDER]
- Load time (LCP)
- [PLACEHOLDER]
- Change in inquiries
- [PLACEHOLDER]
Timeline
0 days
Link and brief received
1 day
Design and build
1 day
Review and refinements
2 days
Live