Fjelde Coffee Roasters
A small-batch roastery with excellent coffee and a shop that customers abandoned at checkout.
- Hospitality & food
- Coffee roastery with online shop
- Delivered in 2 working days
- Fictional sample project
The challenge
Product photos of different sizes, a confusing shop structure, no mobile optimisation and a cookie banner without a reject option.
The positioning brief
“Quiet Scandinavian craft. We want coffee lovers to trust us from the first scroll and order in under a minute.”
Fictional sample project
What we changed
- 01
Design
Calm, nordic look with generous whitespace and consistent product photography.
- 02
Structure
Shop reduced to three clear categories; subscription offer moved to the homepage.
- 03
Speed
Images converted to modern formats, shop pages pre-rendered.
- 04
Legal
Consent banner with equal-weight accept and reject; nothing loads before consent.
The full page, side by side
Scroll through both versions. On mobile, switch between them.
Results
Real metrics will be added once this sample is replaced by an actual client project.
- Lighthouse performance
- [PLACEHOLDER]
- Load time (LCP)
- [PLACEHOLDER]
- Change in inquiries
- [PLACEHOLDER]
Timeline
0 days
Link and brief received
1 day
Design and build
1 day
Review and refinements
2 days
Live